How Non-Profits Can Benefit From Corporate Giving

Running your non-profit organization can be a most rewarding occupation. You get to work toward making the world a better place by championing the causes you are passionate about. You also get to choose the dedicated staff members who will work with you toward your shared vision. In order to accomplish your non-profit’s goals, however, you need adequate funds. Corporate philanthropy is one important fundraising idea you should consider.

Corporate Philanthropy Good For Employees

Not only does corporate philanthropy raise funds, it also strengthens employee engagement. Workers who participate in corporate fundraisers and volunteering are more connected to their employers than those who are not. Why is it a good thing for employees to be bonded with the companies they work for?

• Employee retention: Having a stable workforce saves money on training, creates trust with customers, and means employees are satisfied enough to not look elsewhere. 
• Worker productivity: Engaged individuals are more productive. When employees perform at a higher level, the company benefits. 
• Staff morale: When staff members work together toward a cause, they become more of a team, which improves morale.

Compile Your Target List

Before you can participate in corporate giving programs, you have to decide which ones you’d like to partner with. This will entail doing some research on several factors, such as:

• Analyze the marketing strategies of potential partners.  
• See how each potential partner aligns with your mission.  
• Make a compelling case before approaching those on your target list.  
• Let businesses know you’ve looking for a partner.

Know Where You Stand

When you’ve decided you want to pair up with a partner to participate in corporate philanthropy, it’s a great time to rethink your image and mission statement. The stronger you are in the beginning, the better partnership you are likely to form. Consider the following:

• Mission statement: Does your original mission statement align well with the direction fundraising will take you? Clearly define the outcome you want in terms of your mission statement in eight words or less. The more concise, clear, and achievable you make your statement, the better.
• Work backwards: Decide on your goals and make your timeline backwards from that point. If something doesn’t fit with your staff, plan, and/or time, this is your opportunity to rework your ideas.

You want your non-profit to have the financial resources it takes to achieve the goals of your organization. By utilizing corporate giving as a fundraising strategy, you can move ahead with strength toward accomplishing your objectives. Funds are the fuel your non-profit needs to reach its goals and destination.

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